3D Content Management Platform

Manage projects, 3D assets, production tasks, artists, versions, reviews and approvals in one connected 3D content management system. Move every
asset from brief and creation through quality control and client approval, then publish or reuse approved content across the Vivid 3D Asset Library,
Vivid 3D. Studio, Vivid 3D.Player, product configurators, eCommerce and visual AI workflows.

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Trusted by teams managing complex 3D product catalogues

Interactive 3D by the numbers

Connected Dashboard

Projects, assets, tasks, versions and approvals

Core Workflow Stages

Ingest, process and publish

Delivery Destinations

Asset Library, Studio, Player, commerce and AI workflows

Vivid 3D is a 3D content management platform for organizing, producing,
reviewing and publishing complex visual content. The 3D CMS connects
assets, artists, tasks, versions, comments and approvals in one system,
helping product teams manage 3D content at scale and move approved
models into eCommerce, rendering, configuration, simulation
and visual AI workflows.

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See the platform

Why 3D Content Management Matters

Large 3D programmes become difficult to control when projects, reference files, feedback, models and approvals
are spread across task tools, cloud folders, spreadsheets and chat.

Remove Bottlenecks in 3D Production

Keep briefs, references, tasks, artist assignments, reviews and decisions connected to the same asset. Give teams a clear view of what is ready, what is blocked and what needs review before it delays delivery.

Keep Content Consistent at Scale

Apply shared naming, metadata, production stages and quality requirements across product lines, projects and external partners. Reduce duplicate work and prevent outdated or unapproved files from reaching customer-facing experiences.

Publish 3D Content Faster

Move approved models directly into the next workflow instead of rebuilding handoffs manually. Reuse content across the Asset Library, Vivid.Studio, Vivid.Player, configurators, rendering, eCommerce and selected visual AI applications.

Who Is It For?

eCommerce & Retail

Product models, renders and variants for pages and catalogues

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Furniture & Homeware

Collections, materials, lifestyle renders, configurable options

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Manufacturing & Industrial

CAD-derived models, technical assets, sales content

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Robotics & Physical AI

Objects, environments and training assets for visual AI

Explore

3D Product Configurator Case Studies

See how Vivid 3D supports structured asset production, large product catalogues and reusable
visual content.

1. Pipeline Automation

2. Review and Approval

Inspect the asset in a browser, compare it with references, add consolidated comments, request changes and approve the correct version. Sketch Mode lets reviewers annotate directly on the asset preview, and Version Control keeps every submitted revision connected to the same asset with a clear current file.

3. Status Tracking

Monitor every project, asset and task from one interactive production dashboard: assets awaiting review, overdue tasks, work in progress, blocked assets, current assignments and approved content. Filter by project, client, artist, status, due date or category.

Centralized Control from Upload to Publish

Manage the full 3D content lifecycle without separating project management, visual review, asset
delivery and publishing into disconnected systems.

Single Dashboard

Access projects, assets, tasks, team members, deadlines, comments and
approval statuses from one workspace, and open any asset to review its
current version, references, comments and production history. Answer the
essential questions: what is on schedule, what is blocked, what is waiting for
client review and what is approved and ready to publish.

Roles and Permissions

Give internal teams, external artists, agencies and client reviewers access to
the projects and actions relevant to their responsibilities - from administrator
and production manager to 3D artist, QA reviewer, client approver and
read-only user. Keep external reviewers focused on the assets they need to
approve without exposing unrelated projects.

Integrations &
Compatibility

Connect your 3D CMS with product data, eCommerce, creative production and publishing environments through APIs, imports, exports, embeds or custom implementation.

Images & outputs:

PNG

JPG

WebP

Texture packages

Reference images

Render bundles

3D & real-time workflows:

PlayCanvas

Three.js

Unity

Unreal Engine

Custom WebGL

Custom rendering

Simulation environments

Supported 3D formats:

GLB

glTF

OBJ

FBX

USDZ

Supported CAD conversion

Connected Vivid 3D products:

3D Asset Library

Vivid.Studio

Vivid.Player

Vivid.Build

3D Product Viewer

Synthetic Data for Computer Vision

Commerce & content platforms:

Shopify

Adobe Commerce

WooCommerce

Salesforce Commerce Cloud

Headless commerce

PIM

CMS

DAM

PLM

Internal product databases

Supported 3D formats:

GLB

glTF

OBJ

FBX

USDZ

Supported CAD conversion

Image & render formats:

PNG

JPG

WebP

Transparent backgrounds

Multi-angle render bundles

Connected Vivid 3D products:

Vivid 3D. Studio

Vivid 3D. Player

Vivid 3D. Build

3D Content Workflows

Publishing and Integration

Synthetic Data for Computer Vision

Connected systems:

PIM

DAM

PLM

CPQ

ERP

CMS

Сloud storage

Internal product databases

Platforms & destinations:

Shopify

Adobe Commerce

WooCommerce

Salesforce Commerce Cloud

PIM/CMS

Unity

Unreal Engine

Blender

Maya

Сustom WebGL

Сustom APIs

How 3D Content Management Works

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Step 1

Ingest Assets

Create a project and add product records, 3D models, references and requirements. Assign production tasks, artists, deadlines and expected outputs.

Step 2

Process and Review

Move assets through modeling, materials, QA, visual review and revision. Collect comments, compare versions and approve the correct deliverable inside the same workflow.

Step 3

Publish Everywhere

Move approved models and outputs into the Asset Library, Vivid.Studio, Vivid.Player, configurators, eCommerce, rendering pipelines and selected visual AI workflows.

Why Vivid 3D

A product-aware 3D DAM connected to content production, configuration, visualization and AI workflows.

Built to Scale

Manage a focused product collection or large programmes with thousands of models, materials, variants and outputs, coordinating internal specialists, distributed artists, agencies and client reviewers through one repeatable pipeline.

Fits Your Workflow

Adapt projects, production stages, metadata and review processes to your organization, and connect the platform with existing tools through APIs, imports, exports and implementation support.

Secure and Reliable

Control access to projects, files, versions and publishing actions by responsibility, keeping production history, comments and approvals connected to the correct asset instead of scattered across tools.

3D Product Configurator Case Studies

See how Vivid 3D supports structured asset production, large product catalogues and reusable
visual content.

3D pipeline

Configurator

eCommerce integration

WebGL

10+ 3D configurators

Taylormade Personalized gear

3D Web experience for the personalization of the Jonathan Louis furniture. Webgl experience powered by the Threekit engine. SFCC integration. 3D content pipeline and digital asset management using Vivid.

3D pipeline

Configurator

eCommerce integration

WebGL

Configurator

Render at scale

5M+ downloads

4.3 rating

18K five-star reviews

Bike 3D Configurator

Configurator

Render at scale

Configurator

eCommerce integration

WebGL

Maingear 3D PC builder

Configurator

eCommerce integration

WebGL

FAQ

What is 3D content management?

3D content management is the process of organizing, producing, reviewing, approving and publishing 3D models and related visual files. It connects assets with production tasks, metadata, versions, feedback and delivery workflows.

What is a 3D CMS?

A 3D CMS is a content management system designed for three-dimensional assets. It helps teams manage 3D models, textures, renders, versions, production status and publishing destinations from one connected platform.

How is a 3D CMS different from a 3D DAM?

A 3D DAM primarily focuses on storing, searching, versioning and reusing approved assets. A 3D CMS manages the broader content lifecycle, including projects, tasks, production stages, reviews, approvals, integrations and publishing.

How do you manage 3D content at scale?

Use a central structure for projects, assets and tasks, define consistent metadata and production stages, and keep every review and version connected to the correct asset. Automation and integrations move approved content into downstream platforms without repeated manual handoffs.

Can I automate 3D content workflows?

Repeatable stages, assignments, notifications, metadata exchange and publishing actions can be automated according to the selected workflow and integrations. The exact automation depends on your production systems and implementation requirements.

Does the platform integrate with my existing tools?

Vivid 3D supports integrations through APIs, imports, exports and custom implementation. Connections may include commerce platforms, PIM, DAM, CMS, PLM, real-time engines and internal enterprise systems.

Need training data
or visual data at scale?

Request a demo Talk to an expert

3D Content Management Platform

Interactive 3D by the numbers

Why 3D Content Management Matters

Who Is It For?

eCommerce & Retail

Furniture & Homeware

Manufacturing & Industrial

Robotics & Physical AI

3D Product Configurator Case Studies

Centralized Control from Upload to Publish

Integrations & Compatibility

Supported 3D formats:

Image & render formats:

Connected Vivid 3D products:

Connected systems:

Platforms & destinations:

How 3D Content Management Works

Ingest Assets

Process and Review

Publish Everywhere

Why Vivid 3D

3D Product Configurator Case Studies

FAQ

What is 3D content management?

What is a 3D CMS?

How is a 3D CMS different from a 3D DAM?

How do you manage 3D content at scale?

Can I automate 3D content workflows?

Does the platform integrate with my existing tools?

Integrations &
Compatibility